前言：想要寫出一篇令人眼前一亮的文章嗎？我們特意為您整理了5篇文化英語論文范文，相信會為您的寫作帶來幫助，發現更多的寫作思路和靈感。

文化英語論文范文第1篇

On Culture Taboos in Translation of Trademark Words and Coping Strategies

Xu Huimin

Abstracts: With the advent of economic globalization, more and more commodities are going out of the country and have a share in world market. Trademark is a special language symbol and important component of commodity culture，representing the unique characteristics of the commodity. It is also a powerful weapon for enterprisers to participate in international competition. Good trademark translation can bring tremendous wealth to the enterprise while the adverse trademark translation can make the enterprise pay a heavy price; therefore the survival of the enterprise has an intimate relationship with trademark translation. Trademark translation should follow the principles of translation and pay attention to the cultural forbidden zone in trademark translation. Here are many ways to translate trademarks, such as pinyin, transliteration and so on, which should pay attention to the cultural taboos of different countries and nationalities in order to avoid unnecessary troubles. 

1.    Introduction

The emergence of trademarks as a symbol of enterprise, it is a bridge between producers and consumers in direct dialogue it is a powerful weapon for enterprises to participate in international competition. The deepening of China's opening-up and the increasing economic activity of foreign-funded enterprises in China has greatly enriched the economic life of the Chinese people and created many new economic and commercial activities for the Chinese people. A large number of domestic exports to all parts of the world, foreign goods also flooded into the domestic market. Legitimate goods have their own trademarks. Today, with economic globalization and regional economic integration, more and more Chinese enterprises in order to seek larger development space and seek higher economic effectiveness for go out of the country and tend towards the world. At the same time, our lives appear many foreign brands with the same idea and purpose. A company whether can set up its own brand in this time of rapid economic growth and gain more development space, the key depend on product quality and research and development. But once you out of the country, you will face different culture, language, customs... under the background of the international market. The trademark language is a kind of language different from the ordinary word, and the ordinary word comparison implication is more profound and the content enriches makes the people easy to remember. For example advertisement and translation of trademark will play a crucial role in the early stage. It is not an exaggeration to say that when an enterprise’s brand is in the international market, the name of the commodity translated appreciately or not. In a sense, it is directly related to the brand in the international market, in a way, is directly related to the enterprise brand in the international market.

Nowadays we can see all kinds of trademarks when we walking in the street. The trademark is has the remarkable feature of a commodity producer or business operator who use it in order to distinguish his goods from other people's goods. Therefore, in the circulation of commodities, trademark is the symbol of commodities. Some trademarks is a word, some trademarks are just a simple image design, while some signs are the combination of graphics and words. Taking trademarks advertising commodity has become an important way of enterprises to tap the potential of international market and promote the development of international trade. Trademark translation is the transformation from one language to another, and to maintain its original style and connotation. Nowadays more and more foreign goods are entering the Chinese market. Meanwhile, more and more Chinese products are selling goods all around the world. How successfully translate the English trademark into Chinese trademark has become a problem for many enterprises and the translator to consider, and if China's enterprises have intention to enter the international market, that must be consider how to have good translate for Chinese trademark the into the English trademark.

This paper starts from the taboo of trademark translation, analyzes the cultural taboos which should be paid attention to in the process of trademark translation due to different cultures of various countries. With the exchange of Chinese and foreign products, the translation of trademarks is inevitable, so the translation of trademarks plays an important role in the sale of goods outside the home. The first chapter mainly introduces the background and significance of trademark translation. The second chapter mainly introduces the method of trademark translation. The third chapter mainly introduces the different cultural taboos in different cultures, and the fourth chapter mainly puts forward some corresponding strategies for the cultural taboos in the world. The fifth chapter mainly summarizes the full content.

2. Translation Methods of Trademark

In the process of trademark translation, businessmen strive for trademark individuality, concise content, break through the rules of grammar, as far as possible with the least content text bearing the most corporate culture and commodity value, and to make consumers have the desire to buy the goods and facilitate the effect of memory.( 許金杞. 意美、音美、形美——英文商標的漢譯[J], 外語與外語教學，2002, (11): 48.).

2.1Transliteration

Transliteration is based on the pronunciation of English trademarks, which are translated in the same or similar pronunciation of Chinese characters. Its advantage is that it can maintain the original pronunciation advantage of the original brand and brand name, which can reflect the exotic atmosphere of the goods. Taking transliteration of trademark name is mainly composed of a person's name, enterprise name or other proper noun. This method is used in both English trademark translation and Chinese trademark translation. A common used for transliteration English trademark, such as Sony, L 'Orea, Nike, Casio, Revlon, Ikea etc.

2.2 Synthetic Phonics

Synthetic Phonics is to cut words or make words together, create a new word to translation brand name, make the brand name novel and interesting, impressive, and have abundant association. Therefore, it can play a role in the advocacy. Such as 新意達集團“Newit” (New + Wit), 東方星鐘表“Eastar”（Eeast + star）, 膚美靈化妝品“Skinice”（skin + nice）, 金霸王電池“Durable cell” (Durable + Cell), 尤妮佳“Unicharm”（union + charm）, 德生電 “Tecsun”（technology+ sun）.

2.3 Spelling

The trademark taking spelling which is more simply and intuitive, and is named directly in the form of pinyin. Such as:大寶（DABAO）、六神（LIUSHEN）、華為（HUAWEI）etc. When we use pinyin to translate the name of an English trademark, sometimes it does not have corresponding words or expressions of Chinese. Some trademarks will be presented in the form of pinyin in the translation process, but the word may have different meanings in English-speaking countries. For example, there is a trademark called “FUCK Pincers”, which probably initials of the company name. But in English, the word means “cheating, cajoling” or even sex slang. Therefore, when we translate trademarks, we should be careful of each country of cultural differences and cultural taboos. Although the use of pinyin translation of trademarks have failed cases, but the use of Pinyin translation of trademarks have a successful case. Such as “Chun Lan”（春蘭空調）and “Chang Hong”（長虹空調）. But these successes are in the minority. Some trademarks that use pinyin translation can be misleading, produce negative associations and cause ambiguity. Such as the lipstick brand “芳芳”, translated by pinyin as “Fang Fang”, but in English, the word “Fang” means “along, sharp tooth of a dog; a snake’s poison-tooth”. So, for cosmetics that want to make people beautiful, the translation is too different from its original meaning, and it can't arouse consumers' desire to buy. Although pinyin translation is relatively simple compared with other translation methods, but the trademark is only a sign, which usually loses the deep meaning of the original trademark. For example, “金龍” translates to “King Long”. The pronunciation of “金” and “King” is very close, and it has a noble meaning, and this conversion is reasonable. In China, “龍” is the symbol of Chinese culture, symbolizing the meaning of justice and prosperity, but the word “Long” in English pronunciation for “Wolf” so with the meaning of “龍” have a clear difference in meaning. In these cases, the loss of the original meaning of the trademark but also to foreign consumers puzzled, do not understand what these trademarks mean, thus affecting the sales volume.

2.4 Liberal Translation

The liberal translation refers to the translation according to the purport of the original text, not the word translation. Usually in the translation of sentences or phrases used more, liberal translation is mainly used in the original language and the translation of large cultural differences in the case. Liberal translation is more able to reflect the language characteristics of the nation. The transliteration of trade mark means that the translator has to abandon the literal meaning of the original text in order to conform to the original content and the main language function, which is based on the national culture and focuses on the cultural connotation. In other words, the transliteration is a completely literal translation. Such as “Red Bull”（紅牛飲料），“Microsoft”（微軟），The liberal translation, also called "Functional equivalence translation", usually only chooses the content of the original text and discards its form, which is a kind of translation after digestion. For example: “雀巢咖啡”translated into Nescafe. Nescafe is the abbreviation of Nestle Coffee, why do you have this translation? Because the coffee's outsourcing bottle cap is printed with the design of Nestle, its English is Nestle, and the “咖啡” translation is coffee, so in translating, The translator according to the meaning take two words together is “Nescafe”.

3. The Culture Taboos in Translation of Trademark

Because in international trade different countries have different social, historical and cultural backgrounds, a commodity often appears to be popular in one country, but in another it is neglected. This is because the translator did not take fully the cultural and historical background of the trademark translation into account, which led to the marketing failure. Translators should have a certain understanding of different countries of national culture and cultural taboos, there will not due to the mistake of trademark translation, result in the failure of commodity marketing. ( Nida, E. “Language, Culture and Translating”, 上海: 上海外語教育出版社, 1993.).

3.1 Taboos of National Psychology

National psychology refers to the character, temperament, emotion, value orientation, religious mentality and aesthetic psychology of a nation. Although the psychological model of a nation has the same characteristics as other nationalities, but most of them are different and mutually exclusive. The national psychological differences make people have psychological conflict in the people intercourse, and form the barrier of mutual intercourse. National psychology is the inherent psychological characteristic of a nation in the process of long-term evolution. Because different ethnic groups are affected by different ecological environment, religious belief and historical political and cultural background, different ethnic groups form different national psychology. Different national psychology has created different values and consuming psychology. The psychological mode of a nation inevitably influences its shopping mentality. In the process of trademark translation, if we ignore the national psychological differences, the good products will not be bought for the unacceptable translated trademark in sales place. Such as “帆船” carpet is also the traditional export products translated into junk results in the United States market no one to buy. Originally junk in English sailing accident also have rubbish, tattered meaning. Later it was translated into “Junco” to attract the attention of foreign people. Because of the different customs and morals of each country and nation, the translator should consider the culture and customs of the place of sale. The trademark of the  “太陽神口服液” wants to show the world that the oral liquid can be full of youthful vigor, not directly translated into the "the god of the sun", the translator in the translation of the Cultural transformation, translated as "Apollo", the ancient Greek sun God's meaning, representing the light and youth, with the original language.

3.2 Element of Politics, Economy and History

Politics, economy and history determine the status of a country in the world, so it is a cultural taboo is an important factor to be considered in the translation of trademarks and a sensitive factor, so it is very important to take into account the political, economic and historical taboos in translation. Such as OPIUM perfume, inventor of the trademark in 1977 had been to China, he started from the Chinese snuff bottle modeling inspiration, created the "OPIUM" brand perfume, trademark means "OPIUM", translated as OPIUM will remind the Chinese of humiliation of the opium war, the strong national pride makes the perfume was listed in China slammed by consumers, and eventually banned due to violation of China's trademark law. Bear in modern economic terms, it can be matched with market, which means "market of falling market", popularly known as "weak city, market and bear market". Such words should not be used on trademarks.

3.3 The Variation of Culture Taboos in Different Countries

3.3.1 The Variation of Animal’s Symbolic Meaning

Panda: in China, they are seen as animals and pets, but in Muslim countries, they are seen as pig. African trademark also bans the panda.

Bats: westerners believe it is a symbol of terror, death and foreboding. Even kids know it's a vampire. However, in our country, it is regarded as a symbol of happiness, as an auspicious omen.

Elephant: in India, Sri Lanka and other countries are auspicious things and solemn symbols. But in some European countries, elephants have the same meaning as idiots

Owl: in our country, the owl is regarded as an ominous sign. In addition to the Swiss, westerners believe that it is the embodiment of wisdom, courage and toughness.

Peacock: in our country and south Asia, it symbolizes auspiciousness and beauty. India also sees it as a national bird, but Europeans see the peacock as a scourge.

Dogs: dogs in the west are seen as a loyal partner, protected by law. Instead, in some parts of northern Africa, people hate dogs and taboo dogs.

Cats: in many countries, they are considered pets. Europeans think cats can bring good luck. But many people in western countries think black cats are unlucky.

The crane: our country regards it as a symbol of good luck and longevity, while the French think the crane is a stupid man's name.

Rabbit: many countries think that rabbits are cute and docile, but in Australia they are the exception. Because rabbits eat grass, they are the bane of wool production, so they don't like the “rabbi” brand.

Phoenix: in our country is a kind of the miraculous animals, on behalf of the "lucky, happiness, and elegant. Chinese people  believed that a “鳳凰”bicycle can bring good luck, but in western culture legend phoenix is not dead bird, there is the meaning of" renewable "and" resurrection ", so the goods no takers in the west it is not surprising. A similar example of “喜鵲”，but the English word is “magpie” is talking about boring people in the west.

3.3.2 The Variation of Number Symbolic Meaning

0: Indians believe that the number ending in 0 is positive.

1: in the eyes of westerners, “1” means perfection and initiation.

3: the Greeks and Egyptians considered the “3” to be sacred, dignified and auspicious. Some western countries see this as an unlucky number.

4: North Korea, Japan and China think this number is unlucky. In the eyes of Japanese, it is lazy and useless. The Arabs thought it was immortal, so they attached great importance to this number.

7: Some Europeans and Americans think this is a good luck, while Singaporeans have the opposite idea.

8: this is a lucky number in China, which is very similar to the word "發", which people tend to choose when choosing a number. Singaporeans, however, say the Numbers are not good.

13: the west and Singapore think this number will bring bad luck and misfortune. So there are no 13 floors in western countries.

Digital deification also shows the difference between east and west. In our country “666”, “999”, “金六福”, “三元” and “13” these digital products, in the United States can see the “7-up”, “Modle Seven” and “7-eleven”and other trademarks of goods, but “666”, “13” goods exported to the United Kingdom and the United States will become a problem, because the “six” in the west is the symbol of the devil, 13 is an unlucky number. It is difficult for us to master the culture of each country, which requires us to accumulate knowledge to avoid the cultural taboos of other countries in the translation of trademarks.

3.3.3 The Variation of Color Symbolic Meaning

In China, green symbolizes life, red symbolizes passion, white symbolizes purity, and black symbolizes solemnity. In the United States, light colors are generally liked, such as ivory, light green, light blue, yellow, pink, light yellow, and they don't like purple. In France, people have imaginative about color. In addition, the color research and application is very exquisite, like red, yellow, blue and other colors. Bright-color is regarded as the symbol of vogue, luxuriant, nobility, so bright-color is popular in France. In eastern France, boys in fashion wear blue and girls wear pink. For Belgium, chrysanthemum means death, so similar to the chrysanthemum color won't welcome. For southern Belgium, girls love pink and boy love blue, ordinary people love the elegant grey. Avoid dark green, black and green color for Nazi uniform. It is not appropriate to use blue and yellow as a commercial in Sweden. Many countries like green, especially in the desert where Arabs see green as life, and green as a symbol of life for the flag. The Japanese, however, taboo green, who think green, is unlucky. In Malaysia, green is the symbol of disease. Westerners use white to symbolize purity, and black symbolizes death. Britain regards “red” as cruel and unlucky. In western countries, westerners regard white as a symbol of purity and beauty, and the bride's wedding dress is white, which symbolizes the purity and fidelity of love.

4.  Coping Strategies of Cultural Taboos in the Process of Translation

Trademarks are the unity of language and culture. Trademark translation, with the perspective of cross-cultural communication, accurately grasp, the surface culture and deep culture, which can turn the material value to the abstract spiritual value. It allowed consumers to understand the material value of goods and material language culture and spiritual culture. Goods are sold to different countries and regions, so cultural differences between different types and degrees are necessarily reflected in the language. Although the translator deals with individual words in trademark translation, the translator always faces two cultures. Facing with fierce competition, the translator must have a strong awareness of intercultural communication, and break the bondage of language form equivalence concept in order that bring out the sound and make all brand names of goods have broad market prospects.( [3] Newmark, Peter. A Textbook of Translation[M]. Shanghai: Shanghai Foreign Language Education Press, 2001.).

4.1 Catering to Consumer Psychology

Culture affects all aspects of our lives. It restricts and regulates the process of feeling the world and forming ideas, thus forming some perceptual cultural determinism. These perceptual stereotypes affect people's values and consumer psychology. The translation of trademarks must take into account the cultural habits and aesthetic psychology of consumers. In international trade, it is not difficult to find that the product of the same trademark is popular in one place and suffers from a snub in another. It is important that whether trademark translation can cater to consumers' aesthetic psychology. A people said that "The translator must be a real cultural person". If the translator is not sufficiently knowledgeable about the language and cultural phenomena of the target language, it is likely to make unavoidable mistakes in language or culture. For example, the “白象” battery produced in our country is translated as “White Elephant”, originally in English, “White Elephant” meaning is “big and useless”. For example, there is a kind of electric appliance called “蝙蝠”, the Chinese will take their homophonic, “蝠-福氣”. When translated into “Bat”, it will cause Westerners to resent it because they hate the animal. It is important to know how to translate the correct trademark. The import trademarks translation needs to take into account the traditional culture of China and the consumption psychology of Chinese consumers. Foreign products enter the Chinese market, if they want to set up a good product image, and be loved by Chinese consumers, they should have a translation which is consistent with Chinese consumers' cultural habits and aesthetic psychology Such as the United States drink “Coca Cola”, a translator used several of its similar homophonic Chinese characters as their trademark name in its first sale in China, the result is no one buy, because these several Chinese characters together reminiscent of the shape of the tadpole, meaning of “啃蠟蝌蚪”. Later, a called Jiang Yi translator careful study of the translation of the “Coca-Cola”, not only retained the “cola” pronunciation, but also cater to the Chinese consumer's psychology, point out its “delicious” taste, and the “happy” effect. In a sense, “cola” can be sold in the Chinese market, which is a good idea of the translation has played a great role.

4.2 The Use of Concise Language

For trademark translation, consumers are impressed by the simple and easy to understand and easy to understand. Because of the significant differences in pronunciation, word formation, historical background and cultural tradition between Chinese and English, some of the most concise and powerful trademarks in one language may appear to be protracted and difficult to remember. For example the American beer “Budweiser”, translate into“百德威斯” is difficult to remember Obviously there is no “百威” to be concise, and "百威" makes people feel refreshed and infinitely powerful. The trademark translation should make the reader feel good, remember, love and be willing to buy its goods, such as “Panten”(潘婷), “Olay” (玉蘭油), the translation is elegant and pleasant to hear. Therefore, when translating trademarks, we should bear in mind the memory function of trademarks, make the translation straightforward and simple, easy to read and easy to remember, and try to avoid those lengthy and cumbersome ones, that is, no real meaning, difficult to read and hard to remember . The most important goal of trademark translation is to enable consumers to remember the products they represent through the translation of trademarks. Therefore, trademark translation must be simple, easy to remember and vivid image.

4.3 Reflecting Commodity Information

The function of a trademark is to illustrate the performance of the commodity and reflect the characteristics of the commodity. A trademark is also a concise advertisement. A commodity wants to open sale, besides the quality is good, the variety is opposite the road, the price is reasonable, very important one is the translation of the trademark. By trademark, people can have the most basic understanding of the commodity, as far as possible to the purpose of pre-sale. Therefore, the translation of the trademark should indicate the performance of the commodity from one aspect of the commodity, leaving a deep impression on the consumers. The translation must conform to the nature of the product and reflect its accurate positioning in the original text. For example: the world famous toothpaste brand Crest has the meaning of “Top, Peak point, Helmet” and so on, which makes people think of the “hard and hard surface protection”. If it can protect the teeth like a helmet, who can say no? Today, P&G products are almost everywhere in the world, and the “Safeguard” is particularly profound. The word is composed of “safe + guard”, safe means “safe, safe, reliable” and “guard” means “protection” two words together, became a “security”. This can make people think that the product is safe and does not stimulate the skin and can also play a role in skin care. The translation of the trademark should indicate the performance of the product and impress the consumers. Such as: the name “Benz” of Germany comes from the name of “KarlBenz”. In Taiwan, it was translated as “朋馳” and also translated as “本茨”. Although these translations are similar to the original name, the literal meaning does not reflect the performance of the goods, or it can be said to have no meaning. Now, "Benz" is translated as “Benz”, which is similar to the original name, which can also be thought of in the literal meaning of the translated name to the excellent performance of the car. Again such as “Nike” and “original intention”, the Greek goddess of victory, “娜姬”, “Nike” to the original feeling of propaganda object may be like a beautiful and victory, and the feeling of “Nike” to the Chinese tend to be more abrasion resistance, more in line with the consumer psychology of the Chinese . Excellent trademarks try to reflect the characteristics and advantages of commodities to cater to consumers' purchasing psychology. These logos are full of allegorical or inspiring people's rich associations to create an irresistible feeling.

The trademark language is a kind of language different from the ordinary word, and the ordinary word comparison implication is more profound and the content enriches makes the people easy to remember. Trademark language has several characteristics，First, the trademark language to have independence, only has the independent trademark to give the consumer the visual impact and the appeal, thus achieves the recognition and the approval goal. In other words, there could be no other identical trademarks. Second, the trademark language should be symbolic, trademark logo must have a high cohesion and profound implication. This requires businesses in the development of trademarks to the corporate culture, entrepreneurial spirit and the characteristics of enterprise products in the brand. Third, the trademark language should also be descriptive, refers to the trademark language generally implies the quality of goods, indicating its characteristics and performance. Four, the trademark language should also have the imagination characteristic, this can give the consumer an imaginary space, lets the consumer feel that uses this kind of product to have the unexpected effect. Five, use foreign words to do trademark language, according to their own cultural patterns, new things to be reconstructed.

文化英語論文范文第2篇

（一）激發學生的學習興趣

興趣是學習最有利的動機。有一部分學生對英語學習不感興趣，產生排斥心理，尤其是在農村。農村信息技術不發達，學生很難接觸到城市學生很容易接觸到的那些英語節目、英語電影、英語動畫片之類的信息。這讓學生很難感受到兩種文化之間的差異。而事實證明，幾乎所有的學生，包括對英語不感興趣的學生，都會表現出對跨文化知識的濃厚興趣。例如，從跨文化的角度給學生解釋“為什么英語中會有Youarealuckydog.Heworkedlikeadog.而漢語中‘狗’一詞一般用于貶義”，學生就非常感興趣，且容易理解和接受。因此，如果教師能在農村英語課堂教學中，融入大量跨文化知識，必然會激發絕大多數同學對英語學習的興趣，從而提高英語學習效率。

（二）增強學生對語言知識的理解

在初中階段，有很多語言使用規則，學生不易理解。農村學生更傾向于將語法規則看做是語言運算公式，只會套用，出現例外就無法接受。而對此，農村英語教師常采用的方法就是讓學生去特殊記憶，不知道怎樣解釋。對于很多中式表達的不恰當和語用失誤的解釋更是難中之難。但是，如果充分利用跨文化交際知識加以解釋就會事半功倍，例如，從跨文化角度給學生解釋為什么與美國人打招呼時說：“Haveyouhadlunch？”是不合適的，學生則更容易理解。再如，英國人喜歡談論天氣，那么學生可能就覺得與英國人見面打招呼就應該說：“It’srainingtoday，isn’tit？”而實際上，英國人在談論天氣時，總是包含人們對天氣的評論。所以，打招呼時說“：It’srainingterri-blyhardtoday，isn’tit？”更為合適。這些例子，從語法的角度是無法解釋的。必須結合跨文化交際知識來解釋，才能增強學生對語言知識的理解，優化課堂教學效果。

（三）為教學改革提供有效途徑

成功的教學改革必須從正確的教學目的出發。語言學習的最終目的就是交際。從跨文化傳遞和跨文化交際的角度，轉變農村英語教師的教學理念，讓農村英語教師明確語法教學雖然重要，但它也只是為實現成功的跨文化交際打基礎。只有以提高學生的跨文化交際能力為教學目標，才能在課堂教學中恰當地安排教學活動，增加有趣的教學內容，并以此激發學生對英語的學習興趣、開拓學生的視野，實現英語素質教育。

二、農村中學英語教學中跨文化交際功能的缺失

（一）課堂教學

現在的農村英語教學在很大程度上，仍然受到傳統英語教學的影響，仍習慣將語法教學作為課堂教學的核心內容，教師沒有把外語的教學，看做是一種跨文化的傳遞。從教學目標來看，記憶語法規則，記憶固定用法一直是課堂教學的重中之重；從講授方法來看，都是教師主講的傾倒式傳授，學生只能是記筆記和背誦；從課堂練習的形式來看，都是仿照課本內容做固定模式的對話練習，沒有給學生充足的發揮空間，學生仍然是依靠記憶在對話，而不是考慮交際語境在對話，書面練習幾乎都是練習冊講解，完全沒有交際的訓練。在這樣的教學必然導致學生只能將語言看做一系列的符號，不能將學到的語言與交際聯系起來。課堂的對話教學內容都是離學生生活較遠的，呆板的，學生只會做對話，但不會交際。在現實中，雖然學過幾年英語，但學生該說英語的時候卻還是不知道說什么。學生背誦的課文只像背臺詞，這樣的教學完全沒有體現英語教學的跨文化交際功能，學生很難在課堂上學習到有關英美文化的知識和跨文化知識，這種教學很容易讓學生產生厭煩心理，不會激發學生的學習興趣，對于農村學生來說，課堂幾乎是他們接觸英語的最佳場所。因此，充分利用課堂傳遞跨文化知識，訓練跨文化交際能力是十分必要的。因此，教師在備課時，應當搜集相關文化信息，融入課堂講解。拋棄逐字逐句翻譯的講課模式，給學生呈現語境教學和啟發式交際教學，讓學生在真實的語境中學習語言的使用。教師通過啟發提問的方式，讓學生思考對話中的角色在該語境下應當說什么，應當怎樣交際，這樣的交際與中國文化中的交際有什么區別。這樣學生學習的是如何利用所學的語言進行交際，而不是站在語境之外觀看語言文字的使用規則。

（二）課后作業

農村中學英語作業基本上是背單詞、課文和做練習冊，沒有給學生提供練習語言的機會，學習語言的目的就是交際，所以練習語言的最佳方式必然也是模擬交際，而實現成功的跨文化交際一定需要跨文化知識的積累。因此，英語課的作業，不應當只局限于死記硬背的記憶和類似文字游戲的語法練習冊。應當采取措施，讓學生在課后練習語言的交際和對跨文化交際知識的自主學習與積累。雖然農村學生的學習資料較城市學生少，但學生可以組成學習小組，教師向學生提供一些參考資料，安排幾個學生一起完成一個選題的口語練習，并在課堂上進行展示，教師給予點評，這樣的開放式作業，能夠實現英語教學的跨文化交際功能，讓學生感受到語言的魅力，體會到文化的差異，體驗到語言的實用性。這對農村的中學和英語教師提出了更高的要求，學校應當盡量為教師提供讀書、上網、交流及培訓的條件和機會，教師也應當積極主動地鉆研如何將英語課堂的跨文化交際功能不斷提升。

（三）考核方式

從農村中學英語的考核方式來看，題目過多地關注了語法規則的考查，對文化和交際的考查幾乎沒有，英語的考核方式決定了學生學習的目標，沒有安排在考核范圍內的知識，學生不會重視。因此，提高農村中學英語教學的跨文化交際功能，必須將跨文化交際能力列為考核內容之一，這樣教師才會重視，學生才會重視。對跨文化交際能力的考核可以有多種形式，如口語考試和書面考試，在口語考試中，可以設定若干選題，由學生抽簽選擇。讓學生在某設定語境下分別進行與教師會話和學生之間自編對話，以考查學生的跨文化交際是否順利。與教師對話考查學生的隨機交際能力，學生之間的自編對話考查學生對該語境的理解及在該語境下語言的使用，在書面考試中，可以給出不完整的對話讓學生在多個選項中選擇最恰當的語句填空，也可以給出交際對話，讓學改錯或加以評論等。在考試中增加這類考查內容，一定會提高學生對語言跨文化交際的重視，更正學習英語的目的，改進學習英語的方法。

三、農村中學英語教學的改革方向

教學改革必定是從教師做起。無論是教學目標的轉變，還是教學內容的調整，亦或是教學方法的改進，都對農村英語教師提出了更高的要求和挑戰，提高農村英語教學的跨文化交際功能，必須先提高教師的跨文化交際能力。

（一）培養教師的跨文化交際意識

教師的跨文化交際意識是實現英語教學跨文化交際功能的前提。只有教師具有跨文化交際意識，具有文化敏感性，才能在教學中準確把握文化信息，捕捉文化差異，合理設置交際語境和場景，讓學生得到很好的鍛煉。

（二）豐富教師的跨文化知識

教師的跨文化知識的儲備是課堂跨文化知識講解的基礎保障。因此，農村中學應當盡力解決教學資源缺乏的重大問題，創造條件讓教師有充足的資料可以查閱。作為英語教師，跨文化知識的積累是無條件的。教師自身應當積極擴展自己的知識儲備，如定期到市區的書店購買圖書，經常利用手機、互聯網學習英語文化知識等。多看英文原聲電影也是一種非常好的學習方式，英文電影體現英語國家社會生活的各個方面，教師在看英文電影時，只有時刻保持著對異文化的敏感，才能夠及時抓住文化差異的訊息。要不斷地針對捕捉到的文化差異進行搜集、查閱相關資料，并對其進行解釋和理解。經過長期的積累，會有非常大的收獲?？缥幕R儲備越多，對英語教材中出現的跨文化信號越敏感，越能充分利用教材內容發揮英語教學的跨文化交際功能，提高學生的跨文化交際能力。

（三）提高教師的跨文化交際能力

提高教師的跨文化交際能力是提高學生跨文化交際能力的重要保障。只有教師具有較強的跨文化交際能力，才能準確把握和發揮實現英語課堂跨文化交際功能的方法和策略，并不斷針對教學現狀作出相應調整。提高教師的跨文化交際能力也有助于教師抓住教材中的跨文化信息，教師能夠準確掌握何時應當展開，何時可以安排學生活動以及怎樣安排學生活動。教師的熏陶對學生也是非常重要的，通過教師對異國語言的差異與美的展現，會激發學生濃厚的學習興趣。對于農村英語教師來說，應當多找機會參加提高跨文化交際能力的培訓，多與城市中學英語教師以及外教交流。多讀書、多看英語電影、英語節目，為自己提供更多的接觸英語的機會，從電影中、文藝作品中體會不同的文化、體會語言的使用。多參加英語角活動，為自己創造更多的運用英語口語的機會，提高口語表達能力和跨文化交際能力。

四、結語

文化英語論文范文第3篇

關鍵詞：跨文化 元話語 農科學術論文

一、引言

結論部分是對整個研究做出總結與評價，并在前文基礎上進行演繹推論，包括指出研究的重要性與局限、對未來的研究給出建議（Yang&Alison，2003）。因此，結論部分在學術寫作研究中占有重要的地位，這也就要求作者要慎重考慮語言的選擇問題，才能做到簡潔有力地收尾。

元話語的概念最早由美國學者Harris（1959）提出，此后，不同的學者對它有不同的定義。其中，Hyland和Tse（2004）認為，對元話語的理解有狹義和廣義之分，狹義的觀點強調元話語的組織篇章的功能；廣義的觀點是，元話語體現了作者在篇章中所表現出來的運用語言和修辭的方法，以及把話語組織和話語含義結合起來的方法。

在元話語的分類上，前人從詞語、標點、視覺等不同視角出發對其進行分類。Hyland將元話語分成兩大類十小類，兩大類分別是文本交際型元話語（interactive metadiscourse）和文本互動性元話語（interactional metadiscourse），前者發揮語篇銜接功能，后者則幫助作者建立起與讀者的良性互動關系?；诟毼⒌墓δ懿顒e，文本交際型元話語又可分為：過渡標記（transitions）、框架標記（frame markers）、內指標記（endophoric markers）、證源標記（evidentials）和解釋標記（code glosses）；人際互動型元話語可分為：模糊限制語（hedges）、強調詞語（boosters）、態度標記（attitude markers）、自我提及（self mentions）和參與標記（engagement markers）。

近些年的研究顯示，元話語研究領域更加寬泛，研究內容日益深化，研究對象也愈加精細化（付曉麗、徐赳赳，2012），而跨文化的元話語研究便是其中的一大趨勢。從跨文化的視角來看，國際上具有代表性的元話語研究主要聚焦于英語論文的對比分析：Abdollahzadeh（2011）探討了英美作者和伊朗作者所寫的英語論文中的元話語使用差異，結果顯示，差異主要體現在互動元話語上；Perez-Llantala（2010）在研究中采集了三方語料，即1/3由北美作者撰寫的英語論文、1/3由西班牙學者寫的英語論文及1/3由西班牙學者撰寫的西班牙論文，綜合考量了跨文化和跨語言因素對元話語使用的影。國內跨文化視角下的元話語研究不及國外豐富。鞠玉梅（2013）對比分析了英漢學術論文，發現漢語論文元話語使用少于英語論文；徐江、鄭莉、張海明（2014）以中國大陸學者和英語本族語學者發表在國際權威期刊上的英語論文為語料，集中討論模糊限制語，研究顯示前者對模糊限制語的使用比例略高于后者。無論國外還是國內，跨語言視角下的研究都更為豐富（Peterlin，2008、2010；Abdi，2009；鞠玉梅，2013），相比之下，跨文化視角下的元話語研究還存在較大的研究空間。本研究從跨文化角度出發，研究英漢學者所撰寫的英語論文中元話語使用的異同，以期豐富這一視角下的元話語研究。

在研究領域上，國內外的元話語研究涉及的學科都較為廣泛。Hyland（2001）對機械工程、物理、哲學、社會學等八個學科學術語篇中的元話語進行了研究。M.Milagros del Saz Rubio將Hyland的元話語與Swales的CARS模型相結合，研究了農科科研論文引言部分的元話語。國內學者對元話語的研究主要集中在文科，如鞠玉梅（2013）所選取的語料來自于《外國語》等語言研究期刊，而近年來隨著傳媒的發展、元話語研究領域的拓寬，新聞中的元話語逐漸得到重視（穆從軍，2010；黃勤、熊瑤，2012）?？梢钥闯觯瑖獾脑捳Z研究雖然涉及的學科較為廣泛，但針對農科的研究并不多，國內的元話語研究在農科方面幾乎是一片空白。本研究的語料來源為農科科研論文，在一定程度上拓展了學術論文元話語的學科領域。

從數據的容量來看，國內外元話語研究樣本數量小。例如Ting Li&Sue Wharton（2012）的研究選取了80篇中國學生所寫的英語文章，從跨語境、跨學科的視角出發研究了元話語的使用情況；周岐軍選取了60篇學術論文，對比了文理科學術摘要中元話語使用的異同。不同于小樣本的研究，本研究依托大數據，組建的語料庫由286篇學術論文組成，在一定意義上減少了偶然性結果出現的可能。在研究方法上，McEnery&Wilson（1996）曾指出傳統意義上以數據庫為基礎的定量研究過于依賴計算機而忽略了具體語境對研究結果的影響，因而，本研究將定量與定性的研究方法結合起來，既借用大數據的優勢，又通過人工判斷減少誤差。

無論是從研究視角、學科還是研究方法上，國內外對元話語的研究都趨于成熟，朝著精細化的方向發展。另一方面，由于我國學者對學術語篇元話語的研究起步較晚，近年來雖取得了一定成果，但相較于國外，無論是跨學科還是跨文化視角，這一領域的研究都值得不斷拓寬、不斷深入。本研究從跨文化視角出發，探究英漢學者在動物科學、植物科學、水產科學和園藝林學這四個農科學科的學術論文結論部分的元話語使用異同，并嘗試在教學層面為中國學者提出一定建議，幫助其提高英語學術論文寫作能力。

二、語料和研究方法

本研究以華中農業大學語料庫HZAU CQPweb為語料來源，選取動物科學、植物科學、水產科學、園藝林學四個子庫中的結論部分，組成農科英語科研論文的結論部分。其中又分為兩個庫：專家庫和學習者庫。專家庫收錄英語母語者發表的期刊論文，共40835詞；學習者庫收錄中國農科專業的碩士生、博士生撰寫的英語學術論文，共17418詞。

本研究根據Hyland（2005：218-224）給出的元話語列表分別對專家庫和學習者庫進行檢索，統計出十類元話語的使用頻次，在此基礎上進行對出現次數的統計，判斷英漢學者是否具有顯著性差異，并統計出十類元話語中高頻詞的使用情況，從跨文化角度解釋造成差異的原因。

三、數據結果與討論

（一）專家庫和學習者庫在英語學術論文結論部分文本交互型元話語的使用情況

2.黑體字代表差異顯著

3.“+”代表英語學者比中國學者使用得多，“-”代表英語學者比中國學者用得少

如表1所示，專家庫中使用文本交互型元話語的比重是32%，人際互動型的比重是68%，而學習者庫中使用文本交互型元話語的比重是39%，人際互動型的比重是61%。在文本交互型元話語中，英語學者比中國學者用得多且差異顯著（sig=0.000-），其差異主要是在于框架標記、過渡標記、內指標記和證源標記。

1.過渡標記

根據語料庫檢索結果，中國學者比英語國家的學者在論文結論部分使用了更多的過渡標記（sig=0.002-），差異顯著。過渡標記是表達句與句之間的各種連接關系，如添加、因果、比較、對照等，是一種基于語篇內部的元話語，幫助讀者理解觀點之間的連接。（鞠玉梅，2013）

在過渡標記的高頻詞中，英漢學者的前五類高頻詞基本一致，都是“and，also，but，however，further”，只是具體的排序有所差別。從各高頻詞的每萬詞的頻率來看，中國學者使用的頻率都更高。

2.框架標記

數據顯示，中國學者比英語學者在論文結論部分使用了更多的框架標記（sig=0.000-），差異極其顯著。這一結果和過渡標記的結果一致，這兩類元話語都屬于組織篇章結構的顯性銜接手段。在英語寫作教學中，教師長期以來對它們的強調可能造成中國英語學習者過度使用這類顯性的銜接手段，即過渡標記和框架標記，因而往往忽略了隱形的銜接手段，如使用同義詞、上下義詞、替代、重復等手段來組織語篇的結構。這一研究結果應當引起英語教學者和學習者的注意。

框架標記又分為四個小類：順序標記（first，finally，then）、階段標記（in conclusion，in summary，overall）、目的標記（focus，objective，purpose）和話題轉移（well，return to，with regard to）。具體的使用情況如表2，階段標記是造成差異顯著的主要原因，故而只分析階段標記的使用情況。從階段標記的高頻詞來看，中國學者傾向于并集中使用“In conclusion”（中：17.80>英：3.67）和“In summary”（中：8.61>英：1.71），這也表明了中國學者在學術論文寫作過程中還可以使用一些其他的階段標記，如“overall，in brief，all in all，to sum up”，增加用詞的豐富性。

3.內指標記

數據顯示，英語學者比中國學者使用更多的內指標記，且差異顯著（sig=0.048+）。內指標記用于標示語篇中的某個成分跟其他部分之間的一種相互照應的關系（鞠玉梅，2013）。具體來看，專家庫與學習者庫前4個高頻詞都是“Fig，Figure，table，above”，說明在用詞類型上，英漢學者比較相似。但是，專家庫中的每一類高頻詞的每萬詞頻率均高于學習者庫中的數值，這表明在每類詞的數量上，中國學者使用較少。因此，在英語學術論文寫作中中國學者應適當增加內指標記的使用數量，提高用詞多樣性，但應避免過度使用。

4.證源標記

數據結果顯示，專家庫和學習者庫中證源標記的使用差異顯著（sig=0.019），英語學者使用更頻繁。證源標記是指標示其他淵源的觀點，即來自其他語篇的信息，主要功能在于引導讀者理解并且建立作者對信息的控制。在學術語篇中，主要是指來自同類其他文獻的資料，可用于支持作者的論證（鞠玉梅，2013）。由于在結論部分主要是闡明自己的發現與總結，所以在兩個庫中，證源標記使用均較少，專家庫中出現次數為53，學習者庫中為11。并且，在專家庫中，絕大部分證源標記以（姓名，日期）的形式出現，如“Videos from the detector were recorded at a speed of 17 frames/s as previously described（Bai et al.，2013）”，即在觀點或論點后標明出處。除此之外，“according to”“quote”和“said”數量極少。而在學習者庫中，“according to”出現10次，（姓名，日期）形式僅為1次。相較于英語學者，中國學者證源標記使用數量少可能會有以下兩個原因：第一，我們推測學習者在結論部分引用較少。第二，學習者有一定數量的引用，但由于z漏或者欠缺必要的學術論文規范的知識而沒有將應該標記出來的地方標出來。故建議中國學者在進行英文學術論文寫作時要注意論文格式與規范，避免一些不應出現的錯誤，提高英語學術論文寫作質量。

（二）專家庫和學習者庫在英語學術論文結論部分人際互動型元話語的使用情況

如表1所示，在人際互動型元話語這一大類中，英語學者比中國學者用得多且差異顯著（sig=0.002+），這一差異主要體現在模糊限制語和參與標記（兩者的sig值均小于0.05）上。中國學者對模糊限制語和參與標記的使用量不及英語學者。這說明中國學者在農科科研論文寫作中對人際互動型元話語使用不夠恰當，缺乏與讀者互動的意識。

1.模糊限制語

根據語料庫搜索結果，英語學者比中國學者在論文結論部分用了更多的模糊限制語（sig=0.006+），差異顯著。在模糊限制語的使用數量上，本族語學者除論文結論部分使用的模糊限制語總體比例高于大陸學者外，其余各部分使用總體數量均低于中國大陸學者（徐江、鄭莉、張海明，2014）?？蒲姓撐闹?，結論部分發揮著重要作用，作者通常需在前文所述的研究數據的基礎上在此部分提出新的命題，而根據Hyland的觀點，模糊限制語可將一些具有爭議性的命題限制在一定范圍內，從而使論文作者為自己以及其他持不同觀點者保留余地?？梢钥闯觯袊鴮W者在動物科學等農科的論文寫作中未能充分利用模糊限制語降低話語肯定程度，保護自己的觀點。因而，為提高農科科研影響力，中國學者需在論文中恰當使用更多的模糊限制語。

英語學者與中國學者在高頻詞的使用上的差別不大，都用到了“may”“could”“would”“might”，但有所差別的是各自的使用比例，如在學習者高頻詞列表中，“could”在每萬詞中的數量為2526.12，是專家列表中相應數據的兩倍多，這表明中國學者存在過度使用“could”的趨勢。雖然同為模糊限制語，且這前五位多為情態動詞，但這些詞實則在使用上有著細微差別。以“might”為例，Hyland和Milton（1997）就曾認為，用“might”表達可能性似乎太弱而無法表達說服意圖，從而使作者顯得“模棱兩可、缺乏自信或者幼稚可笑”。而根據上表，中國學者有過度使用“might”的傾向（861.18/每萬詞>759.15/每萬詞）。因此，我們可以得出結論：中國學者在對模糊限制語尤其是情態動詞的使用上不夠精準。這可能是因為中學是我國學生集中學習情態動詞的主要階段，大學基本不再涉及，然而中學英語教學由于教材等原因往往只是有選擇性地對情態動詞的用法進行講解（程曉堂、裘晶，2007），加上情態動詞的使用較為復雜，中國學者在后期英語論文寫作中便容易誤用。

2.參與標記

總體而言，專家庫中的每萬詞頻率高于學習者庫，且差異顯著（sig=0.000）。參與標記用于明顯地建立與讀者的關系，用于直接地與讀者交流，目的在于聚焦讀者的注意力或者將他們視作語篇的參與者，與讀者建立某種直接的關系（鞠玉梅，2013）。這說明在結論部分，英語學者更加注重讀者的參與，引導讀者去思考，將其看作整個研究的一部分，拉近與讀者之間的距離，以便其更能接受自己的觀點。從高頻詞（如“use，develop，increase”）來看，英漢學者都更傾向于使用動詞。

四、結語

本文探討了英漢學者在元話語上的差異，原因如下。教學過程中，對過渡標記，框架標記等極其顯性的連接手段的過分強調可能導致中國學者比以英語學者更頻繁使用這兩種元話語。在語篇內部的連接上，中國學者可能較為缺乏以此引導讀者閱讀的意識，以及正確引用他人研究成果的方式，因此造成對內指標記和框架標記的使用不足。對自身研究成果過于自信，缺乏嚴謹性會導致模糊限制語使用較少。對讀者的忽視會導致參與標記的使用不足。

因此，在平時的教學中，教師應當引導學生明確各元話語的作用，避免對某幾類元話語的過分強調而忽視其他元話語。中國學者也應盡量多閱讀規范的學術論文，學習規范的學術論文寫作模式。在學術研究態度上，要盡量嚴謹，避免絕對，學會為自身研究成果保留進一步探索的空間。此外，應充分考慮讀者，讓讀者參與其中，畢竟這關系到自己的研究能否為人所理解。

本文是華中農業大學2016年大學生科技創新基金（SRF）項目[項目編號：2016313]。

參考文獻：

[1]Hyland，Ken.Metadiscourse[M].London&New York：Continuum，

2005.

[2]Hyland，K&J.Milton.Qualification and Certainty in L1

and L2 Students’Writings[J].Journal of Second Language Writing，1997，（2）：183-205.

[3]Hyland，Ken and Polly Tse.Metadiscourse in Academic

Writing：A Reappraisa[J].Applied Linguistics，2004，（2）：156-177.

[4]McEnery，T.&Wilson，A.Corpus Linguistics[M].Edinburgh：

Edinburgh University Press，1996.

[5]Yang，R.&Allison，D.Research Articles in Applied

Linguistics：Moving from Results to Conclusions[J].English for Specific Purposes，2003，（4）：365-385.

[6]鞠玉梅.英h學術論文語篇中的元話語研究――從亞里士多德修

辭學的角度[J].外語研究，2013，（3）.

[7]徐江，鄭莉，張海明.基于語料庫的中國大陸與本族語學者英語

科研論文模糊限制語比較研究――以國際期刊《納米科技》為例[J].外語教學理論與實踐，2014，（2）.

文化英語論文范文第4篇

1.教師應提升自身文化素養，重視傳統文化

教師作為學生英語學習的引導者，無論是對中國傳統文化亦或是外國文化都應該有透徹的理解和感悟，自身對文化的學習不應固步自封而應與時俱進。試想一個英語教師對英語國家文化背景一知半解，怎能正確有效地引導學生進行英語學習呢？擁有一個文化素質高的教師是學生文化意識培養的前提。另外，充分重視中國傳統文化是一個優秀教師不可推卸的責任。學習英語的最終目的是實現與外國人的交流與合作，而在交流的同時，傳遞和發揚中國優秀的傳統文化，讓世界了解中國，使中國文化登上世界舞臺是每個中國人的夢想和驕傲。在英語教育中培養外國文化意識固然重要，但中華文化意識的培養也是了解和學習外國文化的基礎，高舉弘揚中國文化旗幟，努力學習外國文化將二者巧妙融合才是英語學習的根本。

2.在課堂中重視文化滲透，對比中英文化差異

在課堂中適當進行文化滲透有利于學生在了解課文文化內涵和所涉及文化背景的前提下，更加立體直觀的理解課文內容，加深印象。具體方法是：先通過教材講解，介紹背景知識，然后在適當環節(講解詞匯或某一內容時)，結合背景，講解相應的文化內涵，眾所周知，近年來，英語課文中出現許多生詞，這些生僻詞匯的出現于時代進步與文化發展緊密相連。另外，在課堂中，教師要注意引導學生對中英文化的差異性做出對比與判別，加深文化學習。例如，“WhatamIgonnado？”英文中的后半句“gonnado”是“goingtodo”的意思，但是為了表達的簡單和明了，被完全口語化后就出現了這種情況。但是此種現象在中國教材中是不存在的。因此，在培養學生外國文化意識的同時，要注重對比中英文化的巨大差異，在差異中尋求學習和記憶英語知識的最佳途徑，只有對中國文化背景和英語文化背景全面了解，文化意識的培養才能水到渠成。

3.創設文化交流氛圍，發展多元化的視聽教育

英語的學習不能僅僅局限于書面知識的獲取，要重視培養學生聽說讀寫全面發展的能力，最重要的是與人交流的能力。教師應創設適宜的文化交流氛圍，發展多元化的視聽教育，滿足學生與人交流的欲望。交流的最佳方式是面對面，因此，教師應該組織和鼓勵學生于外國人進行交流。只有同外國人交談才能實現中英文化的交流和碰撞，在交流中學生可順利了解他國文化內涵和文化背景，逐漸培養學生的文化意識。另外，通過多媒體教學組織學生觀看正宗的美國影視，聽純正的英文歌曲也是培養文化意識的重要手段。通過口語和視聽的雙重影響，學生對外國人的民族文化、生活習俗、價值表達，歷史發展等有了全面透徹的了解，更有效彌補課本知識的欠缺。以這種途徑可以培養學生深刻的文化意識，促使學生在以后的英語學習中游刃有余，揮灑自如。

二、結語

文化英語論文范文第5篇

1.提升大學生跨文化交際能力的需要

英語教學的主要目的就是提升大學生的跨文化交際能力，隨著我國與世界經貿往來日趨頻繁，跨文化交際人才的需求不斷攀升。文化屬于英語學習的重要組成部分，中西方之間在文化體系方面存在很大的差距，通過全面了解中西方文化，把握好二者之間的內在沖突，可以有助于學生規避因為知識不足出現的溝通歧義，如國內文化中問到個人收入，很多時候更多的代表關心，而西方文化中則代表了對別人隱私的一種打探，如果在英語教學中引入文化知識，讓學生認識中西文化不同，就可以避免此類溝通不暢。

2.激發大學生英語學習興趣的需要

目前大學生在英語學習方面普遍存在興趣不高的問題，學習內容多是枯燥的語言知識，詞匯以及語法點大都成為英語課堂的主要學習內容，英語學習成為一種應付四六級考試的行為。文化知識是激發學生興趣的重要手段，英語教學中如果引入文化知識，在充分了解西方文化的同時，認識到中西方文化的不同，可以更好地提升學生英語學習興趣，畢竟語言基礎知識本身是沒有生命力的，而文化憑借自身的魅力以及活力會激發學生學習興趣。讓學生遨游知識海洋，提升其文化敏感性，從而使英語學習變成一種自覺行為。

3.幫助大學生樹立正確人生觀的需要

大學生是我國跨文化交際的主力軍，是社會主義建設的重要力量，隨著全球化進程的加快，我國大學生在價值觀層面這些年受到了西方文化的沖擊，對其人生觀、價值觀產生了一些不良影響。大學英語教學中如果能夠增加中西文化的對比學習，充分吸收西方文化的精華部分，利用中國傳統優秀文化來對抗其不良部分，這對于我國的文化安全意義重大。通過中西優秀文化的熏陶，來讓大學生牢固樹立社會主義核心價值觀，成為社會主義合格接班人。

二、大學生英語教學中不同文化融合策略

1.加強西方文化批判的借鑒

大學英語教學中教師要樹立正確的文化交流觀念，認識到介紹西方文化的必要性，在英語傳統教學聽說讀寫譯的基礎之上，加大英語國家文化介紹?？紤]到西方文化對于英語教學以及學生跨文化交際能力的影響，加強西方文化介紹是大學英語教學中的重要一環。在西方文化介紹中要遵循批判的借鑒這一理念，西方文化有值得學習借鑒的內容，也有糟粕需要拋棄的內容，對于西方優秀的文化要注意引進發揚，對于西方國家文化中的糟粕要注意摒棄。當前的西方不良文化思潮對于我國大學生的消極影響很多，針對這種現象高校英語課堂要充分發揮自身的作用，讓大學生正確認識到西方文化的利與弊，這樣既加強了其跨文化交際能力，同時又隔離了不良文化的影響。

2.加強中國文化的影響滲透

文化是構成國家軟實力的重要組成部分，我國要在英語課堂上弘揚優秀傳統文化，增強大學生對于中國文化的認同感以及自豪感，從而確保核心價值觀念不被西方不良文化侵蝕。從目前的英語教學來看，中國文化被忽視是一個不爭的事實，長此以往，中國傳統文化的影響力必然遭受到削弱，不利于我國文化軟實力的提升。因此，在英語課堂上，在西方文化介紹中，要注意中國文化滲透，注意將中國傳統優秀文化加以發揚光大，讓學生在中西方文化的對比中感受到中國文化優越之處，從而增強愛國熱情。英語教學中中國文化的影響滲透一方面需要增加介紹中國文化的文章，讓學生充分了解民族傳統文化，另一方面要注意強化引導，讓學生熱愛本民族文化，彌補學生中國文化掌握不足的缺憾，改變當前中西方文化交流中，中國文化處于弱勢地位的尷尬現實。

3.培養大學生平等文化觀念

從大學英語教學中不同文化的碰撞情況來看，西方文化處于一個相對強勢的地位，而中國文化處于一個相對弱勢的地位，這種強弱失衡的情況，對于我國文化安全來說是一個巨大的威脅，而背后的根本原因就是因為大學生平等的文化觀念沒有樹立，對于西方文化有著盲目崇洋的心理，簡單舉例而言，這些年民族傳統節日在大學生群體中失勢，而西方文化節日大行其道，就是學生平等文化觀念喪失的一個折射。針對這種情況，培養大學生平等的文化觀念是改變中國文化處于弱勢地位的關鍵。教師要引導大學樹立平等文化觀念，既不對自己的文化進行貶低，又不對他人文化進行拔高，正確對待不同文化間的沖突以及差異。